This chapter has been published in a book serving as a festschrift honoring the work of public relations scholars James E. Grunig and Larissa A. Grunig. It discusses some problems of public relations historiography: the beginning of public relations, the social, organizational and other criteria related to this beginning and the subsequent development of public relations. This is still a matter of considerable debate and different logics and approaches exist concerning these problems. Relating to these problems, two different types of public relations historiography may be distinguished: the fact- and event-based approach and the model and theory-based approach. A functional-integrative stratification model is developed. Stratification models are well known in biology, psychology and geography, but until now they have been unknown in communication and public relations research.
In: K. Sriramesh, A. Zerfaß & J.-N. Kim (Eds.), Current Trends and Emerging Topics in Public Relations and Communication Management (pp. 244-259)
New York: Routledge 2013
Bentele, G. (2013). Public Relations Historiography: Perspectives of a Functional-Integrative Stratification Model. In K. Sriramesh, A. Zerfaß & J.-N. Kim (Eds.), Current Trends and Emerging Topics in Public Relations and Communication Management. (pp. 244-259). New York: Routledge.