Trust and Credibility – Prerequisites for Communication Management

Bentele, G., & Seidenglanz, R.
In: A. Zerfass, B. van Ruler & K. Sriramesh (Eds.), Public Relations Research. European and International Perspectives and Innovations (pp. 49-62)
Wiesbaden: VS Verlag für Sozialwissenschaften 2008

Zitation (APA)

Bentele, G., & Seidenglanz, R. (2008). Trust and Credibility – Prerequisites for Communication Management. In A. Zerfass, B. van Ruler & K. Sriramesh (Eds.), Public Relations Research. European and International Perspectives and Innovations. (pp. 49-62). Wiesbaden: VS Verlag für Sozialwissenschaften.