The Intereffication Model: Theoretical Discussions and Empirical Research

Bentele, G., & Nothhaft, H.

In: A. Zerfass, B. van Ruler & K. Sriramesh (Eds.), Public Relations Research. European and International Perspectives and Innovations (pp. 33-47)

Wiesbaden: VS Verlag für Sozialwissenschaften 2008

Zitation (APA)

Bentele, G., & Nothhaft, H. (2008). The Intereffication Model: Theoretical Discussions and Empirical Research. In A. Zerfass, B. van Ruler & K. Sriramesh (Eds.), Public Relations Research. European and International Perspectives and Innovations. (pp. 33-47). Wiesbaden: VS Verlag für Sozialwissenschaften.